This post is a companion to the 3DLANES podcast episode. I was walking around Windup SF and something happened. It was not about a watch I wanted to buy, not about a brand I hadn’t seen before. It was more of a personal and “business” thought. A “wait, how does any of this make sense?” […]
The Trade Show Problem Nobody in Watches Wants to Talk About Read More »
This post is a companion to the latest 3DLANES podcast episode. IWC was founded in 1868 by an American. An engineer and watchmaker, Florentine Ariosto Jones, at 27 years of age, decided to combine American industrialization techniques with Swiss craftsmanship. As the former manager of E. Howard Watch and Clock Company in Boston, he observed
The IWC Schaffhausen Brand Analysis Read More »
A Solution Without a Problem This post is a companion to the latest 3DLANES podcast episode. The deadbeat seconds complication did not start as a luxury feature. It started as a fix. In 1675, English astronomer Richard Towneley introduced the deadbeat escapement to eliminate recoil in precision clocks at the Greenwich Observatory. Recoil created inconsistencies.
The Deadbeat Seconds Complication Read More »
This post accompanies the latest 3DLANES podcast episode discussing DOXA, its origins, its place in dive watch history, and the competitive landscape the brand operates in today. Brief Origin Story DOXA was founded in 1889 in Le Locle, Switzerland by Georges Ducommun. One of 13 children, Ducommun began his watchmaking apprenticeship at the age of
DOXA Watches: The Story and the Strategy That Keeps the Brand Niche Read More »
intro 2025 has been a big year both personally and in watches, especially following last year’s new life updates and watch acquisitions. In that SOTC, we covered the gains and losses of 2024 as well as the first quarter of 2025, showcasing some of the newest additions such as the vintage Casio BP100 all the
2026 State of the collection Read More »
Picture this – California, 2025. A triple digit summer day, I decided to go to Macy’s at my local mall and to check out the Tissot PRX. A watch that has been on my radar ever since it’s release, even more so with my family and friends recently purchasing them I thought maybe it was
A Rollercoaster of Emotions – The Citizen Tsuyosa Read More »
craftmanship exceeds affordability In the world of affordable chronographs, there’s much debate upon what can deliver and satisfy those of us who enjoy messing with pushers, seeing that seconds hand tick, and pushing again for that hopefully sweet reset. Now, I’ve had my share of chronographs and had my hands on the likes of the
The Nezumi Corbeau Chronograph Read More »
As 2025 is well underway, I bring forth a watch collection that started in 2021 but I’ve always been interested in watches. In highschool and college I sported various Fossil and Casio watches, and had several GA100 G-Shocks – one of which I still own. But it wasn’t until these past few years that I
State of the Collection Read More »
2024 has been an amazing year, not just in watches but in life as a whole. I proposed to my girlfriend in April, got married in November, and became a step-father in what felt like a few short moments. With such big life changes came many changes in priorities, especially when it came to spending
My Year in Watches – 2024ish Read More »
In the world of horology, few complications have captured the imagination quite like the chronograph. From timing horse races to space missions, these intricate timepieces have been at the forefront of precision and innovation for over two centuries. But the journey hasn’t been without its hurdles.
What’s Up With: Chronograph Watch movements. Read More »
