This post is a companion to the latest 3DLANES podcast episode. I picked three brands for this one: Rolex, Omega, and Ming. Not because they’re my favorites, not because they’re more interesting than anyone else out there, they just happened to be the three that popped into my head when I started thinking about the […]
Sustainable Competitive Advantage in the Watch Industry Read More »
How Luxury Brands Change You For Better or For Worse The term “luxury” can of be interpreted very differently and can vary person to person, even its definition being vague in and of itself, and for each of us ever changing. In my own journey, I believe luxury can be found in watches of over
The Watch That Changed Everything Read More »
This post is a companion to the latest 3DLANES podcast episode. This was supposed to be a Collective Horology weekend. I had the trip planned with my wife, hotel booked and everything, and Sunday morning was going to be Morning Motors, the Cars and Coffee that Driving While Awesome puts together. Instead I spent the
Kodak, Jaguar, Zenith: Brands That Had Every Ingredient For Higher Success Read More »
This post is a companion to the 3DLANES podcast episode. I was walking around Windup SF and something happened. It was not about a watch I wanted to buy, not about a brand I hadn’t seen before. It was more of a personal and “business” thought. A “wait, how does any of this make sense?”
The Trade Show Problem Nobody in Watches Wants to Talk About Read More »
This post is a companion to the latest 3DLANES podcast episode. IWC was founded in 1868 by an American. An engineer and watchmaker, Florentine Ariosto Jones, at 27 years of age, decided to combine American industrialization techniques with Swiss craftsmanship. As the former manager of E. Howard Watch and Clock Company in Boston, he observed
The IWC Schaffhausen Brand Analysis Read More »
A Solution Without a Problem This post is a companion to the latest 3DLANES podcast episode. The deadbeat seconds complication did not start as a luxury feature. It started as a fix. In 1675, English astronomer Richard Towneley introduced the deadbeat escapement to eliminate recoil in precision clocks at the Greenwich Observatory. Recoil created inconsistencies.
The Deadbeat Seconds Complication Read More »
This post accompanies the latest 3DLANES podcast episode discussing DOXA, its origins, its place in dive watch history, and the competitive landscape the brand operates in today. Brief Origin Story DOXA was founded in 1889 in Le Locle, Switzerland by Georges Ducommun. One of 13 children, Ducommun began his watchmaking apprenticeship at the age of
DOXA Watches: The Story and the Strategy That Keeps the Brand Niche Read More »
intro 2025 has been a big year both personally and in watches, especially following last year’s new life updates and watch acquisitions. In that SOTC, we covered the gains and losses of 2024 as well as the first quarter of 2025, showcasing some of the newest additions such as the vintage Casio BP100 all the
2026 State of the collection Read More »
Picture this – California, 2025. A triple digit summer day, I decided to go to Macy’s at my local mall and to check out the Tissot PRX. A watch that has been on my radar ever since it’s release, even more so with my family and friends recently purchasing them I thought maybe it was
A Rollercoaster of Emotions – The Citizen Tsuyosa Read More »
craftmanship exceeds affordability In the world of affordable chronographs, there’s much debate upon what can deliver and satisfy those of us who enjoy messing with pushers, seeing that seconds hand tick, and pushing again for that hopefully sweet reset. Now, I’ve had my share of chronographs and had my hands on the likes of the
The Nezumi Corbeau Chronograph Read More »
