Photography

Leica Logo

Leica Camera AG: Products, Audiences & Five Forces Analysis

This post is a companion to the latest 3DLANES podcast episode. Leica was born in Wetzlar, Germany. They built the first 35mm camera. Revenue in 24/25 sits at 596 million Euros, driven primarily by the photo and mobile segments. Six product lines: cameras, sports optics, lifestyle products, watches, projectors, and eyewear. The M System The […]

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Nikon FM2

The Nikon FM2

This post accompanies the latest 3DLANES podcast episode discussing the Nikon FM2, its origins, its place in photography history, and the competitive landscape at the time of its introduction. The Nikon FM2 was positioned between enthusiast and professional-grade equipment, a flagship-level camera at a mid-tier price. It remained in production for 19 years (1982–2001), becoming

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Minolta XG-M

The Minolta XG-M: A Piece of Photography History, Today

October 1981.The manual-focus SLR market was mature, crowded, and tightening. Feature differentiation was incremental, competition was fierce, and margins were compressing. Minolta needed a camera that could defend its position in the mid-tier consumer segment without overextending into professional territory. Enter the Minolta XG-M, marketed in Japan as the X-70 and arriving there in 1982,

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