Film Photography

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Leica Camera AG: Products, Audiences & Five Forces Analysis

This post is a companion to the latest 3DLANES podcast episode. Leica was born in Wetzlar, Germany. They built the first 35mm camera. Revenue in 24/25 sits at 596 million Euros, driven primarily by the photo and mobile segments. Six product lines: cameras, sports optics, lifestyle products, watches, projectors, and eyewear. The M System The […]

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Minolta XG-M

The Minolta XG-M: A Piece of Photography History, Today

October 1981.The manual-focus SLR market was mature, crowded, and tightening. Feature differentiation was incremental, competition was fierce, and margins were compressing. Minolta needed a camera that could defend its position in the mid-tier consumer segment without overextending into professional territory. Enter the Minolta XG-M, marketed in Japan as the X-70 and arriving there in 1982,

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